PHILIP McCLENAGHAN BA (Hons). | Founder & Managing Partner

Philip McClenaghan is a Designer, 3D Artist, Lecturer and Entrepreneur. His career has led him from London, Munich, Vienna and Kiev to Hong Kong, Singapore, Macau und Johannesburg. During this time he has completed numerous design projects, founded businesses in Germany, held presentations at international conferences and lectured at universities in the UK and Germany.

His expertise lies in Retail, Exhibition und Games Design, Visualisation (3-D / Animation / VR), Design Research und Management and International Business Development. In over 30 years of professional activity Philip McClenaghan has worked with a wide range of international clients including Porsche, Diesel Footwear, Bosch Siemens, Coca Cola, Kempinski Hotels, The Pearson Group, Capital Shopping Centres Plc and The Bavarian Ministry for the Environment.






Module: Visual Thinking. Bachelor & Master Degrees in Computing / Communication Design / Interactive Media.

Module: Computer Games Development. Bachelor & Master Degrees in Computing / Communication Design / Interactive Media.

Module: Internet Applications & Computer GamesBachelor Degree in Computing.

LECTURING | Previous

AUGSBURG UNIVERSITY | School of Philosophy and Social Sciences.

Module: Investigative Approaches to Computer Games and Virtual Worlds. Bachelor Degree in Digital Media.

TEESSIDE UNIVERSITY | School of Arts and Media.

Module: Forms and Techniques of Drawn Communication. Bachelor Degree in 3D Design.

Module: Principles of Spatial Design. Bachelor Degree in 3D Design.

TEESSIDE UNIVERSITY | School of Computing.

Module: Games Design Theory. Bachelor Degree in Games Design.

Module: Media Semiotics. Bachelor Degree in Games Design.

Module: User Interface Design. Bachelor Degree in Computing.


McClenaghan, P. Architectural Visualisations of PTG Building in De Aedibus International: Titus Bernhard Architekten. Quart Verlag. 2015

Marston, H., McClenaghan P. Play Yourself Fit: Exercise + Videogames = Exergames in Bredl, K. & Bösche, W. Serious Digital Games, MUVE and MMORPG in Adult Education and Health Care: Research, Reviews, Case Studies, and Lessons Learned. IGI-Global. 2013

Riley D., Stockton, C., McClenaghan, P. Engaging Career and Personal Development within Immersive Environments for Students with Learning Difficulties. In Proceedings of iVERG Conference. Middlesbrough, UK, 2010

McClenaghan, P., Wilson B. Immersive Commerce: City-One, a Paradigm Shift in Online Commercial Engagement. In Proceedings of eCASE Conference. Macau, 2010

McClenaghan, P., Aslam N. Adapting 3D Virtual World Technologies for Real World Applications. In Proceedings of 4th ECEI Conference. Antwerp, Belgium, 2009

McClenaghan, P., Fencott C., van Schaik P. The Colour Variables of Visual Unrealisms in Computer Games. In Proceedings of CGaT09 Conference. Singapore, 2009

Wilson, B., McClenaghan, P. Design Knowledge Exchange: An Ecosystem of Collaborative Economies on the 3D Web. Report commissioned by One North East. Newcastle, 2009

McClenaghan, P. Service Research for the Avatar Age. Presentation at AMA SERVSIG Conference. Liverpool, UK, 2008

McClenaghan, P., Fencott C., van Schaik P. Visual Unrealisms in Computer Games. In Proceedings of CGaT08 Conference. Singapore, 2008

McClenaghan, P. Virtual Worlds as Business Tools. Presentation at DIGITEX Conference. Middlesbrough, UK, 2007

McClenaghan, P. Brandscape Architecture: Towards a Unified Theory of Experiential Design. In Proceedings of IASDR Conference. Hong Kong, 2007

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